The text includes an answer to the question and a link to the source. When I input the search term “Why do dogs have tails?”, this time the answer appears at the top of the search results page it’s likely that no marketers are advertising for that term. Then, before any other search results appear, there is a box that says “Content Marketing” in bold, large text that provides a definition of that term. First, two paid ads appear at the top of the page, which gives them primary exposure. For example, when I open my browser and type “What is content marketing?” into the Google search box, I see several items come up. These snippets show in the search results, typically when a specific question is asked. But what is this box, and how can you land a position in it for your content? A Featured Snippet: the Basicsįeatured snippets are useful tools that Google created to deliver answers to searchers’ questions faster. Because of the box’s larger size, readers are drawn to click through. This box appears below paid advertising and above organic search results, and often includes a picture. A few years ago, Google introduced the featured snippet box. So naturally, marketers wonder about new opportunities to get their content ranked and make it more visible through search engines.
And, when multiple pages of content are featured for their variety of search terms, it can transform your business. The floodgates open and traffic begins to flow like never before. Marketers have known for years that getting featured on the first page of Google is like striking gold.